The IT hub of India, Silicon city Bangalore, is undoubtedly one of the most preferred locations when it comes to IT jobs in India. Some of the finest names like Infosys, TCS, Accenture, Honeywell and Wipro have their offices located here. However, while most people believe that IT revolves only around software programming skills and knowledge, the IT industry of Bangalore is multifaceted, with plenty of jobs in other sectors like Marketing, Finance and even seneral management or senior roles. In this article, we?ll discuss a different facet of the IT industry which is Marketing and senior level or C level marketing jobs in Bangalore.
Whether the Marketing job in Bangalore is for Marketing Manager, General Manager Marketing, AVP Marketing, or Marketing Head, there are some key aspects that remain common across all these positions.
- Marketing Jobs: The minimum qualification
For a senior marketing job in Bangalore, the aspirant is expected to hold an MBA degree in Marketing from a reputed institute with significant experience in a leadership role in Marketing. Since many senior marketing jobs in Bangalore are for the IT industry, a background in this sector acts as an advantage for candidates while applying for these roles. He/she also needs to have exposure to IT jobs in India, including software technologies as this is important for effective branding and promotion of the products or services. An exposure to the B2B environment handling institutional markets is often preferred.
- Responsibilities of a senior marketing person
A typical senior marketing professional should have strong business and financial acumen and the ability to relate marketing strategy and results directly to overall business strategy and company financial goals. The key responsibilities of a senior marketing professional with the tag of CMO or Head Marketing or General Manager-Marketing will involve:
- Brand building: A senior marketing professional is the custodian of the brand. He/She is expected to create brand awareness and define the brand attributes and build brand recall through marketing tools & techniques. In the context of Bangalore this could also entail building brand awareness in international markets and negotiating the challenges of international marketing.
- Preparing marketing budgets: A marketing person should be able to formulate the annual marketing budget of an organisation. He/She should be able to effectively project the revenue and expense in alignment with the overall marketing strategy. Given that Bangalore is focused on the digital world, exposure to new age marketing and experience of handling live bidding for digital inventory is a strong advantage.
- Coordinating marketing activities: A marketing professional at a senior level should be able to coordinate with various internal departments effectively. Being able to work cohesively with various agencies like the advertisement or the PR agencies for timely implementation of marketing plans is one of the important qualities companies look for in a senior marketing professional. Cut to Bangalore and this will clearly involve working with agencies that work in the social media space, EDM and of course liaising with internal IT & PD teams.
The IT boom in Bangalore as well as the rise in IT jobs in India has led to the opening of several avenues for senior marketing professionals looking for challenging jobs. If you are a marketing professional with experience or background in IT, you might just be a perfect fit for Marketing jobs in Bangalore.
Anupriya Karmakar contributes articles on senior recruitment on behalf of www.headhonchos.com. HeadHonchos is India?s premier job search portal, exclusively for senior management professionals. It has been founded with a vision to redefine the paradigm of senior recruitment in India and to offer senior professionals a robust model for online job search.
Source: http://authorarticle.com/business/careers-employment/marketing-jobs-in-bangalore/
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